Don't just engage, address their issues, exceed their needs - you know, as if they were a big corporation. Stop killing health, pensions, minimum wages and wage freezes. Fix the housing cost lunacy. Better and fairer education, free tertiary education. Make sure the wealthy and corporations pay their tax.
https://www.theguardian.com/australia-news/2016/nov/14/labor-says-snobby-disdain-for-disadvantaged-led-to-rise-of-trump-and-hanson
