Why Do People Persist in Believing Things That Just Aren't True?
Some really interesting insights into why various counter-science memes persist.
http://www.newyorker.com/online/blogs/mariakonnikova/2014/05/why-do-people-persist-in-believing-things-that-just-arent-true.html?utm_source=www&utm_medium=tw&utm_campaign=20140519
